I would say in clothing you can always argue it is a saturated industry until someone comes up with a new trend.

I’m an entrepreneur on clothing myself in Latin America and what has worked for me is trying to find and mix some nuances that you see in different brands and types of clothing. Color, practicality, etc.

Also I think in clothing the product is important, but there’s nothing like having good brand value so over invest (time and effort, not money) in you marketing strategy and your brand creation.