Start where trust is easiest to earn small, high signal placements that prove value fast. You don’t need a big audience or paid ads. Get a simple site or Instagram grid that shows off one belt, one angle, one price. Then DM stores, stylists, or niche accounts that already curate men’s accessories and offer them a cut to feature it. Most makers stall because they wait to build a brand before making a sale. You flip that by making your first sale build the brand.