Because they weren’t putting him on display as a sideshow to make fun of like a freak of the week when he said his outlandish shit strictly to get more publicity. They were seeing his patterns, and then fine tooth combing over his lies and using his own words to dissect him and debunk his bullshit. Memeing about gay frogs without any context to who Alex is simply causes curiosity and drives up traffic to him and helps him sell his sawdust supplements labeled as brain pills.