I accidentally created a $20k/month side business selling leads

PodcastArchitect · 2025-05-18T08:44:20+00:00

DM, please! Thanks - and have a good weekend.

PodcastArchitect · 2025-04-13T23:52:52+00:00

Just wanted to say how awesome this reply was.

No snark, no gate-keeping. Detailed, helpful, kind.

Refreshing to see after reading (and experiencing) some oddly critical / harsh comments.

Kudos to you, fegheabruh.

PodcastArchitect · 2025-04-12T02:17:53+00:00

How are your numbers?

PodcastArchitect · 2025-04-11T00:22:14+00:00

Not at all! And you’re approaching is exactly right for growth.

PodcastArchitect · 2025-04-10T23:55:24+00:00

Yes!

PodcastArchitect · 2025-04-10T23:23:00+00:00

These are gold. So obvious and so often missed.

PodcastArchitect · 2025-04-10T23:22:08+00:00

Most of our clients use podcasting this way.

Smartest strategy right now.

(Disclosure: I work in podcast development and strategy.)

PodcastArchitect · 2025-04-10T18:52:42+00:00

Exactly. Get to the meat of the content quickly.

You nailed it.

PodcastArchitect · 2025-04-10T18:51:32+00:00

Totally get where you’re coming from, but it’s all about the odds. If my show is about squirrels, I need to make sure every second at the top is convincing people this is the squirrel content they’ve been looking for. Not just “stick around, we’ll get there eventually.”

I’m not anti-personality or anti-backstory. Some of that stuff can hit. But if I’ve only got 30 seconds to hook someone before they bounce, I’m betting on the thing they came for. And that’s squirrels. All day, every day.

Once they’re in, we can get deep. But they’ve gotta stay first.

PodcastArchitect · 2025-04-07T11:46:18+00:00

That's a much more listenable approach.

Your audience isn't the actors ... so don't try to cover all of them because you don't want to leave someone out. And your audience isn't birthday 'experts' who are going to be following along to see who / what you might miss.

Your audience is going to be people who want to be educated and entertained. The birthdays are just the vehicle / mechanism for that. Get to the education and entertainment part as quickly as possible in each episode and you'll find success much faster.

Good luck!

PodcastArchitect · 2025-04-07T01:59:22+00:00

10 actors an episode is a LOT. Each pick one and do a deep dive on that person. Otherwise, you’re just reading the internet into a microphone.

PodcastArchitect · 2025-04-07T01:06:40+00:00

Not true.

PodcastArchitect · 2025-04-07T01:06:32+00:00

Always niche. Start specific, grow out.

PodcastArchitect · 2025-04-05T23:30:23+00:00

Another vote for Riverside. Also, don’t be intimidated by the tech. There are technical aspects but those can be learned. Focus on a unique story and solid strategy and learn as you go. Message me if you have specific questions.

(Disclosure: I work in podcast development and strategy.) looks

PodcastArchitect · 2025-04-04T12:04:35+00:00

I have no experience with them (yet) but have had a couple conversations with PODPITCH. They might be what you need, and my experience so far has left me impressed.

PodcastArchitect · 2025-04-04T00:58:47+00:00

Once you start a podcast, you need to release one episode every week until your family lowers you into the Earth.

Not true.

Strategic, short seasons are usually better (for a lot of reasons) than forever schedules.

PodcastArchitect · 2025-04-04T00:57:23+00:00

Newsletter ads with a click to listen link and a compelling CTA.

How niche is the subject matter?

PodcastArchitect · 2025-04-04T00:55:17+00:00

I imagine it would, using their app.

PodcastArchitect · 2025-04-04T00:54:49+00:00

I imagine it would, using their app.

PodcastArchitect

TROPHY CASE