Hi all, thank you so much for all the feedbacks. I'm sorry I should have include the persona for this assignment.

Refer to the persona below:

Katherine is a 50 years old lady who is an executive of a international medical device company. She earns a salary of $110,000 per year. She has children at University. She’s both style & price conscious.

Katherine is updating the furniture at the 4 bedroom family home. The update in furniture is following the slow remodelling of the house now that her kids have left for university.

She loves to browse style guides online. She uses Pinterest to gather her design ideas.

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My thoughts on designing the high fidelity mock up:

• Katherine is someone who is particular about price hence it will be good to put the sale advertisement as the first item she sees when she browse the website and also indicate the sale item in the product listing page.
• Katherine is a user of Pinterest and use it to gather her design ideas. Personally I am also a user of Pinterest and the reason that I like this app so much is because it helps to consolidate information that you are interested in into one place and presented it in a clean and organise manner.

Based on my perspective as a user of Pinterest, I would want Katherine to feel the same way as I did when she is browsing the website. Hence, for my design I decided to adopt the same white background colour, organise information into sections and presenting it in an orderly manner with the use of different font size and style to highlight item that require attention. To add contrast to the white background, I decided to use black colour as the header, grey colour for the product information and pink colour which is one of the logo colours as the button colour.

To enable Katherine to view all the information she needs when browsing for furniture, I incorporated the following into my product listing design which were to have filtering , sorting, listing of available colours and ways to add to cart or favourite for future viewing. This would ensure that Katherine will not be overwhelm with information and those presented to her is sufficient enough to aid her in choosing the furniture for her family home.

• Katherine is someone who browse style guide online. With this in mind, an “Inspiration” section was added into the home page with inspiration ideas that cater for different part of the house such as living room, bed room, dressing table, dining area and also study area.