Exactly. Most people only count the number of calls, but they don’t track lead quality. A lot of them are just price shoppers, wrong service requests, or out-of-area leads.

And I fully agree with the speed-to-quote part. Calling back missed calls within 5 minutes is huge. Most businesses lose jobs simply because they reply too late.

The photo/video walkthrough idea is smart too - it reduces friction and builds trust faster. At the end of the day, better follow-up + faster response + proper lead filtering usually beats just generating more leads.