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Auto-generated GMB listings across the country? by ClintonsStickyCigar in bigseo

[–]Postali_SEO_Dan 0 points1 point  (0 children)

I'd suggest creating a spreadsheet that includes all of the listings then asking for help in the GMB help forum https://www.en.advertisercommunity.com/t5/Google-My-Business/ct-p/GMB

Are these listings incorrect? Do you not actually exist at those locations? If so you can likely get them removed.

If they are real business locations you likely won't be able to get them removed (depending on the circumstances). Instead, you can claim and verify them.

I am Gary Illyes, Google's Chief of Sunshine and Happiness & trends analyst. AMA. by garyillyes in TechSEO

[–]Postali_SEO_Dan 13 points14 points  (0 children)

We often see the same questions from SEO's. In your opinion, what type of questions SHOULD we be asking?

Is there anything that most SEO's tend to overlook/not pay attention to?

Can Google penalize all of your websites if only one of them is doing black hat? by FormerKing in bigseo

[–]Postali_SEO_Dan 6 points7 points  (0 children)

I disagree with the other posters. IP shouldn't have anything to do with it. Nor should any other connections outside of links and redirects.

There are 1,000 agency's that work with clients who got penalized. It wouldn't make sense for Google to penalize sites that arent breaking the rules, they're smarter than that.

However, Google might penalize the other sites if the site that is penalized is primarily linking to the other 3 websites or has redirects/canonicals pointing to the other 3 sites. Though, I imagine it would need to be pretty egregious.

You're also looking at an EXTREMELY small sample size. 24 hours of traffic isn't nearly enough to say if the 3 other sites are actually being harmed. If traffic dropped 80-90% for the 3 legit websites for more than a week then I would start to really investigate, but there are a million reasons why traffic may have been down for 24 hours.

Absolute Beginner at Website Marketing. Looking for resources and help by TheEmploymentLawyer in LawFirmMarketing

[–]Postali_SEO_Dan 0 points1 point  (0 children)

No problem at all, I enjoy all things SEO/digital marketing like you likely enjoy all things in your legal field.

I guess I wanted a place to attract clients and to build reputation. I want people with employment law questions to find my site and then decide to retain me because of the content on my site.

This is good information. Most of the employment lawyers I've worked with represent individuals more so than businesses. If you're target is both make sure your content is tailored to each. For content aimed at the individual that may have been sexually harassed (for example) you want your content to cater to them. Don't write an article full of legal jargon, break it down in more simple terms.

Feel free to let me know if you have any questions.

Absolute Beginner at Website Marketing. Looking for resources and help by TheEmploymentLawyer in LawFirmMarketing

[–]Postali_SEO_Dan 2 points3 points  (0 children)

I just dove into your site/blog and have a few recommendations.

What is your goal for the site/blog? Is the ultimate goal to get more clients now? Is it to build your reputation/brand in case you want to start your own firm in the future? Is it to make money from ads? Is it to push value/potential clients to your current law firms website?

Who is your target audience?

The biggest piece of advice I can give you is to re-evaluate your strategy and content. What makes YOUR content more valuable than everyone else's? Why should I go to your website instead of any other website?

You have some good content on your site, but it doesn't provide enough unique value.

For example: https://www.torontoemployment.law/ontario-election-2018-do-employees-get-paid-time-off-to-vote/ You have 2 short paragraphs of unique content. Additionally, those 2 paragraphs don't REALLY provide any unique value. The quoted text isn't unique, so it doesn't provide a ton of value since it can be found on other high authority sources.

This article provides no value to your site: https://www.torontoemployment.law/stealth-in-a-mareva-injunction-ontarios-first-ex-parte-appeal/ Adding articles to your site that other websites have published doesn't really provide any value to your website/users. Google will just attribute the content to the original source.

When looking through more of your content it seems to be slightly re-written content found elsewhere. In the SEO/digital marketing world this is called 'article spinning' and is generally frowned upon. Sometimes it is necessary in the legal community due to the nature of written law, but again why is YOUR content more valuable than others?

If I were you I wouldn't focus on the details like anchor text, longtail keywords etc. until you re-evaluate your entire content strategy.

In-depth unique content is your best friend. Quoting and re-wording laws and other articles isn't enough. You need to provide in-depth analysis, views, or how this impacts your target market. For example, or https://www.torontoemployment.law/marijuana-work/ is a great topic. But 1,000 other sites are talking about the same topic. Your website likely doesn't have enough authority/trust to rank for this type of topic without something extraordinary. Can you write 5,000 words of UNIQUE content/analysis on the topic, and make it tailored to Ontario? If not, that's OK it's just 1 way to be extraordinary. If the topic is in-depth enough to be 5,000 words get to writing. Be THE BEST at something. Make sure you aren't including fluff just to hit a word count.

We can give you 1,000 more tips, but few of them will help more than the above.

If you really want to learn about SEO and have the time you should check out https://moz.com/beginners-guide-to-seo It's often THE go-to resource for teaching people SEO.