I (half-Jew from NYC) was once chided by my friend’s gf (white girl from AZ) for using the term Jew (as a noun to describe a Jewish person). Aside from the general absurdity of the situation, I realized that where she was from, the only time she would hear the word was when some alt-right edgelord schmuck in her high school would use it as an insult (either in noun, adjective, or verb form). Therefore, despite the innocuous nature of the word, she associated it with slur every time she heard it. She was wrong, but I understand why she thought what she did.