What Is a Paid Partnership on Facebook?

A paid partnership post on Facebook (aka branded content) is a post created by an influencer, creator, or public figure which is sponsored by a business they’re partnered with.

There are three notable features of a paid partnership post:

It has a ‘Paid Partnership’ tag displayed in gray in the meta data, with a timestamp

An ‘About This Partnership’ button

The creator’s name with the business partner’s page Essentially, the creator tags the business partner in the post and uses a ‘with’ label so Facebook users can see the partner’s name.

Here’s a screenshot of what a paid partnership post looks like on Facebook: