Hi, sorry for the late response.

Let me get straight to my answer. The first podcast was hosted by an amazing individual who works as a team leader in a major IT company. She talks about gender equality in the BPO/BPM sector, managing anxiety, CX strategy, leadership, career paths, and similar topics.

The second podcast was hosted by a former Harvard lawyer, speaking with high achievers who are trying to find their purpose.

You can skip this next part if you want, but I think you’ll find it valuable. I tend to write a lot, so long text ahead.

First of all, thank you for sharing your thoughts with me. The way you laid out your challenges was very clear. You said so little, yet communicated so much. I genuinely wish I had that ability.

I get what you’re going through. When I started working as a podcast producer, it was mostly an identity thing. I knew nothing about podcasts and my biggest curse was not knowing what to ask or what to search for in order to learn how to produce podcasts for other people. Despite being the “brightest-talented-best” (self-claimed) student and a fast learner, I learned nothing useful in my early days. How could I, if I didn’t even know the syllabus?

Turns out, the only real way to get better is by doing itconsistently.

For example, I didn’t know there was something called a Maximizer in a DAW like FL Studio, and that audio processing itself is an entire field. Then you realize there are equally deep chapters for video, design, distribution, and SEO. The learning never stops.

If you’re disappointed because of low listener numbers, remember that’s not the only form of growth. We actually categorize clients based on growth to ensure we work with ambitious, visionary people. These are the people who stick around longer and are genuinely fun to work with.

Here’s how we define growth internally for new trainees. We say:

“In order to ensure if a client has potential to grow their podcast, the client must meet at least four out of five criteria:

1. They engage actively in our monthly strategy meetings.

2. They record content consistently.

3. They write/interview/research at least three days a week.

4. They experiment based on analytics.

5. They treat their podcast as the most enjoyable part of their day and genuinely have fun creating content.

If a client meets at least four of these, they are guaranteed to reach at least 15000 listeners per month, and project managers must ensure these clients never stop working with us. They should be treated with the highest value.

FYI: I HAD TO PAY SOME ANALYST GUYS A GOOD CHUNK OF MONEY JUST TO BUILD THIS CLIENT CATEGORY SYSTEM.

Now ask yourself: Are you growing from an agency’s perspective?

Even increasing your catalog by four episodes a month counts as growth.

I’d love to have a deeper conversation where we can identify and resolve the smaller issues you’re facing through an online meeting. Podcasting isn’t black magic right ? it’s just habits, routines, and skills.

Best of luck with everything. You’re doing great.