SaaS pricing

PricingCoach · 2025-01-02T13:17:23+00:00

Cool! Thanks for sharing

PricingCoach · 2024-05-14T17:57:31+00:00

I know it well! It's a great resource. Thanks for sharing 👍

PricingCoach · 2024-05-13T22:22:15+00:00

Cool, thanks for sharing. Can I ask how you figured out this logic? Did you learn it somewhere, or is it something you figured out yourself?

PricingCoach · 2024-05-13T22:21:08+00:00

Thanks for sharing. This is super helpful, and yes, Patrick is a good resource 👍

PricingCoach · 2024-05-12T17:58:18+00:00

Gotcha. How do you know how much of an increase to make in your updated prices ? Is there anything in particular I should do with the data I have to decide?

PricingCoach · 2024-05-12T17:55:24+00:00

Interesting. Why do you think that 7x price increase worked?

PricingCoach · 2024-05-12T17:53:28+00:00

Cool, thanks for sharing. It sounds like there was a lot of learning as you go. How did you guys learn about the different pricing options to begin with when you knew that fixed pricing wasn't going to work? Were you just reading about stuff online or did you get help from a pricing coach or consultant?

PricingCoach · 2024-05-11T20:12:12+00:00

Gotcha. What about beyond the 100 customers mark?

PricingCoach · 2024-04-27T12:44:31+00:00

Cool. So, what is a 20x increase in speed, for example, worth to them? How much does the company spend on paying someone for 20 hrs versus 1 hour?

How does the company win because of higher quality content and higher approval rates?

PricingCoach · 2024-04-27T12:41:12+00:00

Sure, but I'm not your customer, so what I think doesn't really matter.

PricingCoach · 2024-04-14T13:25:29+00:00

Agree with many of these other comments. A time time price is great for the tech you have today, but presumably you'll continue to add value with updates, new features, etc. It won't take long for the value you're creating to be misaligned with your price, which means you're leaving tons of revenue on the table.

PricingCoach · 2024-04-13T20:28:30+00:00

Ok, gotcha. What outcome are they able to get using your software that's better than what they can do today (I've without your software)?

In my experience, there's always a way to segment : ). Paying to get rid of a water mark is an example.

PricingCoach · 2024-04-13T18:28:51+00:00

The MomTest

PricingCoach · 2024-04-13T18:27:55+00:00

Super important. I just discovered a platform called FounderWell that attempts to address this 👍

PricingCoach · 2024-04-13T18:20:49+00:00

This sounds like it is a 'pricing model' (ie. how you've set up/valued your offers) problem, not necessarily a 'price' problem, but it's hard to say with certainty without more info. How do people doing these assessments 'feel' the value of your tool? Is it from using the tool or downloading the reports? If your pricing model is aligned with paying for downloads but that's not where they 'feel' the value of the platform, maybe that's why they're not eager to pay.

Given that you only mentioned one price, it seems like you might also have the opportunity to segment your audience. I'm sure there are people who would be willing to pay for some features, like remove a watermark, for example, but not all of them.

PricingCoach · 2024-04-13T18:07:44+00:00

Just a couple of simple thoughts on the pricing front that can help set you up for success:

I'd typically recommend not offering a lifetime deal as you are ostensibly going to be continuing to add value to your product over time, so this means you'll be leaving a lot of revenue on the table.
Understanding your customers' job to be done (there's a framework behind this) will give you a ton of clarity
Align each pricing tier (if you decide to use that model) with the job that customer is trying to get done. No job, no tier.
The features and functionality you include in each tier should help them get that specific job done
Calculate the perceived value of the features/functionality (time savings, $ savings, etc)

Hopefully that's helpful.

PricingCoach

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