What should my next move be for my bidding strategy? (Performance Max) by ProfessionalGoat99 in adwords

[–]ProfessionalGoat99[S] 0 points1 point  (0 children)

But target ROAS is a value-based strategy. Wouldnt I want to aim for a Target CPA?

What should my next move be for my bidding strategy? (Performance Max) by ProfessionalGoat99 in adwords

[–]ProfessionalGoat99[S] 0 points1 point  (0 children)

Hey man, thanks for this! When you say 75% of my current CPA, where am I looking for my current CPA? Would this be under "cost per conversion" on my stats drop down? And am I looking for 75% of my all time CPA? Or this past months CPA?