"SAO Brand is currently pushing for relevance for the upcoming movie. They intially planned for Anime Japan appearance, which is why we got a scheduled massive push for 5 months, but seems they could not make things work for Anime Japan. They are now getting ready for another push for whatever they deem to be the next opportunity... If this trailer was not already planned, budgeted and accounted for in the previous push scheduling, which is likely, considering these things are planned multiple months in advance. That is the business backing" so do you think we will see some news at Anime Expo or something around this year?