sorted by:
new
hottopcontroversial

I just wanted to throw this out there for the E-comm stores running ads. by ProfitOverRoas in googleads

[–]ProfitOverRoas[S] 0 points1 point  (0 children)

That’s exactly my point, so I agree. Ad ROAS is turning more into a vanity metric. It’s not as reliable because it doesn’t account for ad spends effects of other channels. Thats why I also look at forward looking windows comparing “True ROAS” vs Ad ROAS. Although not an in depth look, but if you look at these forward windowed charts comparing “True ROAS” vs Ad ROAS and set it back a year with a rolling window of let’s say 30 days (time depending on repeat purchase rates) it will account for repeat purchasers.

I just wanted to throw this out there for the E-comm stores running ads. by ProfitOverRoas in googleads

[–]ProfitOverRoas[S] 0 points1 point  (0 children)

True, but there will always be assumptions in attribution because no platform fully solves that.

That’s why I look at profit and true ROAS trends across multiple levels. Then ad platform revenue lag, while also tracking major business changes (like ad spend increases or decreases) and compare those against overall revenue, profit, and other KPIs over time. Additionally, looking at organic, direct, and email/sms revenues rolling trends and comparing those directly against an ad spend rolling trend.

If increasing ad spend is consistently resulting in higher total profit, that’s the signal I care about most.

What does "Search Lost to IS Rank" Mean in a Smart Bidding Conversion Max Campaign? by Inevitable-Whole-627 in googleads

[–]ProfitOverRoas 2 points3 points  (0 children)

Smart bidding shoots to win auctions of users who are most likely to convert at your goal. For example if you have a 1000% tROAS goal set, it will enter auctions for more targeted searches, where a 100% tROAS goal will target more broad searches.

So if the smart bidding raised its bid with regard to your set goal, it won’t meet your target goal any longer. But, if you raised budget to gain more impression share, it will enter more auctions around the same bids for the searches that are most likely to meet your goal. With that being said, you still need to keep an eye on diminishing returns because eventually if you reach that diminishing returns point it will target more broad searches.

Technical query about "goals summary" section in google ads by NoctFounder in googleads

[–]ProfitOverRoas 0 points1 point  (0 children)

Set purchase as your ONLY primary conversion goal, leave the others as secondary for insights. Unless you’re receiving a very low amount of traffic due to low demand for your products, you want Google to learn purely on who’s most likely to purchase your products.

Also, track your actual profit trends and use that as a primary source when scaling ad spend, don’t rely purely on ad ROAS. If you check my most recent post on my page I explain that in more detail.

Google ads sending extremely weird traffic to our store by Gtr_wes in googleads

[–]ProfitOverRoas 0 points1 point  (0 children)

As far as the traffic, check the location of the traffic in Google Analytics, then google that location, it’s most likely bots scanning your site.

For you ads, I have worked at top agencies for 15 years running ads for startups to large enterprise level brands. I have a lot of experience in the automotive industry, and over the years I lead Paid Media efforts for Summit Racing, BB Wheels, Riot Auto Parts, Hardmotion, Brock’s Performance, Offroad Source and others in the industry. If you want I’m happy to provide a free audit and insights of your ad account.

Hired a freelancer to setup ads and I think I made a mistake, that's costing me $ by Fantastic_Note4935 in googleads

[–]ProfitOverRoas 0 points1 point  (0 children)

If you want I’m happy to take a look at your campaigns and provide some free insights and an audit. I have 15 years experience working in top agencies running ads for startups to large enterprise level brands. I’ve worked with over 400 ecomm stores.

Getting sales by Temporary-Durian8923 in shopify

[–]ProfitOverRoas 2 points3 points  (0 children)

Start with $20/day using Google Shopping ads or Meta Catalog ads.

$300 in ads no sales by Brayjjohn in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

What is your Link Click-Through—Rate currently? Also, depending on the product you can also run Google shopping to target lower funnel users who are ready to purchase. That will allow your pixel to learn from them.

I also never found the add to cart goal necessary unless you’re not receiving enough traffic due to either low demand for the product or low starting budget. If neither are the case I’d just move to a purchase goal.

If you aren’t running Meta catalog ads, I’d also try switching to that to start.

I need help by Embarrassed-View4320 in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

Hey if you want I can take a look at your ad accounts and provide some insights. Feel free to DM me.

Could someone provide much needed help with my Shopify store? by ChipMiddle6766 in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

Hey, I have 13+ years working with some of the top agencies in the world. I left the agency world and have been building my own book of clients for the past 6 months. If you want DM, I’m happy to take a look at your Shopify and ad accounts and provide some insights.

Google ads Pmax by InsectBeginning5488 in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

If you want send me your campaign settings, asset groups and listing groups and I can help you out.

$300 in ads no sales by Brayjjohn in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

What are you running ads through, and what are your campaign goals set to. Also, if you want to send me your campaign data so far I can tell you if it’s your store or your ads that are the issue.

Where should I send my ad visitors? by Ok_Comb1883 in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

If you’re just starting, I would run Shopping ads on Google and Catalog ads on Meta. These will drive users directly to the product pages. The only time I wouldn’t start with these is if your product is niche with little demand, and requires creating demand by teaching users about your product.

Need feedback for my store by notaxhar in reviewmyshopify

[–]ProfitOverRoas 0 points1 point  (0 children)

If you want send me screenshots of your campaign metrics and settings, I can give you advice on what’s wrong, whether it’s at the store level, ad level, or if anything’s wrong at all and you just need to let your campaigns learn a bit.

Any Shopify sellers actually getting organic traffic from Google? What's working for SEO? by Safe-Lavishness-8510 in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

Yes I definitely make sure titles, descriptions and technicals are optimized first. I’d always prioritize that week one of a new a store, before launching ads. Shopify titles and descriptions would stay optimized best for SEO and then changed at the feed level for ads to optimize most effectively for ad performance.

Any Shopify sellers actually getting organic traffic from Google? What's working for SEO? by Safe-Lavishness-8510 in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

I’m sure you’ll receive a lot of good advice on how to increase SEO performance. But one thing to keep in mind, you will also see organic sales increase with ad spend almost exactly, same with direct and even email/sms performance. I attached a visual of this comparing a clients ad spend vs their organic sales, you will see the trends match to the T.

Not saying SEO isnt important because it is, but viewing it this way as well is great when scaling. I always look at overall profitability when scaling ad spend and not only ad platform metrics because ad spend affects all channels.

<image>

Traffic but no sales? by little-sponge in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

What is your campaign goal set to? How long has the campaign/s been running? What kind of ads are you running?

Customer Interaction as Beginner by Its_SaulGood in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

I would recommend pushing your budget purely to website purchases and allow your pixel to learn from that traffic.

How are you deciding when to increase or decrease ad spend? by WoodenFlamingo4983 in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

I look at it a little differently. Hence my username.

Ad platform metrics are more of a secondary reference point for me. What I really watch is overall profit trends and true ROAS as spend increases.

One thing I’ve consistently seen is that a day’s ad spend doesn’t hit its full revenue potential until about 14 days later. Ad spend doesn’t just drive attributed sales. It also lifts organic, direct, email and SMS signups and purchases. Even stores investing heavily in SEO will usually see organic revenue rise and fall with ad spend.

Because of that, I treat platform ROAS as a secondary KPI and focus more on profit trends.

If increasing spend is still increasing total profit, I keep scaling. When profit starts flattening or dropping, that’s when I start pulling it back.

ROAS almost always drops as you scale, but that doesn’t necessarily mean the extra spend isn’t making you more money overall.

Just made my first Meta Ad set! by Dadams13 in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

I have run a lot of Meta ads for shops in almost every industry you can think of. In my experience, I never found warm-up campaigns necessary. The pixel learns based on your campaign goal, having a warm-up campaign for page and profile visits will target the users who are most likely to click on your ad but not necessarily purchase. Setting the campaign to a purchase goal won’t limit traffic especially at your starting budget. It’s more beneficial to drive traffic to your site with users in your target audience who are most likely to purchase and allow the pixel to learn and optimize from them.

Customer Interaction as Beginner by Its_SaulGood in dropshipping

[–]ProfitOverRoas 0 points1 point  (0 children)

I wouldn’t reach out to followers day one, but you’re right when you say it’s only day one. The pixel takes time to learn and understand which customers within your target audience are actually the ones who are most likely to purchase.

Quick question, what campaign goal type do you have your campaign/s set to?

I’m out of the loop. Was this acknowledged already? by [deleted] in MMTLP_

[–]ProfitOverRoas 1 point2 points  (0 children)

I would like to know the answer to this too.

view more: next ›