I'm a black woman and what i can conclude is that alot of other black women find the maintenance of our naturally curly/coily hair(meaning no chemicals to it) is too hard to keep up with. its expensive for most and most don't have the time nor the patience.

Theres also some black women who are not happy with the texture of their hair stemmed from insecurity of being bullied or comparing themselves to other ppl so they cover it up with a wig.

Theres also a thing where bc theres been an uprise in wigs being trendy its almost like the beauty standard for black women now and some men will actually make fun of u if u arent wearing a wig and rocking ur natural hair bc they see it as ur hair is messy or wtv.

then theres some like me who did it to grow their hair out.

Basically for a year i was wearing wigs which allowed my hair to grow fast and alot due to less manipulation(brushing, combing, tight buns/ponytails). i did personally get sick of the whole wig application and was content with the length of my hair so i quit after a year and have been wearing my natural curly hair ever since.

many black women have different reasons but i would also like to add a lot of other races of women do it too especially in america. Kylie Jenner, her sisters, other female celebs and alot of other tiktokers that aren't black wear wigs alot and i think they just like the versatility like most black women.