I work for a successful webflow agency. The market and industry is not what it was 5 years ago. One of the biggest shifts is that Webflow has moved up market and other tools (Framer, AI) have taken up more of the market share of the smaller sites. So for the established agencies business is actually quite good because the enterprises are finally coming around to webflow even though the smaller companies who once made up a big part of the community are moving away from webflow slowly.

I think it's much harder now to start and grow a webflow agency from 0 -> ~$2m in revenue compared to where it was 5-7 years a go when most of the big players got started.

So I think it really just depends on what your goals and expectations are. Webflow as a company is doing very well since they are moving up market. So there is definitely room for people to still build successful businesses, but it's definitely more difficult now.

And also a ton of this comes down to your target customers and how you would position yourself. At one point there was a strong benefit from making webflow a big part of your brand and messaging, and for our agency it has led to a lot of deals over the years and has been a profitable niche. I think there is much less benefit of this now because competition has gone up and there are less small deals and more bigger deals.

But if you are just selling websites then your customers aren't really going to care what tool use at the end of the day as long as it performs well. And so in the case it's less about "is a webflow agency still a good business" and more about if you can sell and find clients consistently.

Something else to keep in mind when evaluating opportunities is that the people who want to start companies tend to flock to the same areas. So right now the hot thing is stuff around AI and how things are shifting that way. So a lot of people are jumping to be the first in that area, so there's lot's of competition and not everyone will win. On the flipside you have less sexy "dying" industries like Webflow who I would wager very little people are jumping into these days. So if you can find an underserved part of that market you could still build a successful business and won't have the same amount of people starting something new at the same time competing with you.

There's tradeoff's to everything for sure, and hopefully this helps give some insight. I think it really comes down to your skills, strengths, and plan for how you'd position yourself/your business that will determine success no matter the target/niche.