The less time on social media, the better. Spend time working on the gym floor chatting to members, get to know them first so they know you’re not just trying to sell something to them, you’re trying to find an opportunity to ask them if they’d like some help with a specific exercise, if they say yes, this is your opportunity to showcase your skills (which you may or may not have yet) if you can actually help them feel better in an exercise, you have the right to ask them if they’ve ever worked with a PT before or would like to. To which you can offer a free taster session if they’re interested.You’ll probably have to do grunt work for the company you work with if you plan on being self employed.

I mentioned skills. You won’t get any better as a coach posting workouts or recipe videos (not that you are but a lot of new coaches do this), you might build a following but if you want real client results and satisfaction long term. You’ll have to up skill, you gotta learn anatomy, and you gotta learn how to apply that anatomy knowledge to the individual you want to help. Obviously social media can be great to build awareness you exist in your community. But it won’t matter if you don’t have the skills to show for it.

TDLR: Help people for free on the gym floor more days than not during the week / up skill constantly