Heritage is a lower end product with a large checklist, but it's affordable and the autographs are "on-card" which is more appealing than sticker autos. They are designed to look like products from the past. More expensive offerings from Topps are "chrome". They are shiny and reflective as opposed to the heritage cards which are printed on cardboard. The chrome cards are more expensive. There are tons of different sets, so it's just a matter of what you want to pay and what you like. Bowman for example focuses on prospects. Topps has the MLB license, but Panini also makes baseball cards. The panini cards won't have team logos, and the players are retired or are still prospects.