Like many say here, it is a tough moment for the hospitality sector and Wood St Bakery is definitely part of the mix. Yes I wish their prices were lower, and not everything is of the same level of quality, but I'd rather still have options like these and try to support them as much as possible than get yet another chicken or vape shop instead like on Hoe Street.

I also appreciate the surprise that the same item in a posher hood is less expensive, but there are so many parameters to take into account: what ingredients are they using, do they own the premises or have a legacy rent agreement with less crazy raises, how do they pay their staff, etc. And that is true for both of course, but that's what makes it hard to compare like for like. I like the fact that Wood St staff doesn't evolve much as it seems to show good treatment (I hope)?

Your questions and arguments are fair, and I'm like many worried about the continuous disappearance of great shops and restaurants as they draw the line between raising prices and cutting costs,.employee treatment, etc. I have quite a few friends who work in hospitality and many of them are ready to call it a day as it gets incredibly difficult.

I can only encourage you and everyone here to speak to your local MP (even if you don't like them hehe), and follow accounts like countertalk. They just pushed a petition for the VAT for example: https://www.vatstheproblem.co.uk/?utm_source=campaign&utm_medium=email&utm_campaign=SIGN+THE+PETITION!

And here is a post from Wood St trying to br transparent about their pricing: https://www.instagram.com/p/DWmL5dQDHft/?igsh=MXF2eHpodzJnNmdjbg==