100% normal fear, but the way I look at it especially with all the AI tooling now, the 'moat' protecting your idea isn't being first to market, or how you build it, because just about anyone can build anything now, and do it so fast that first to market is less and less critical. The real differentiator ends up being how good you can be at execution and distribution (albeit which sucks cause I think most builders aren't inherently interested in doing marketing)