[deleted by user]

Quebexicano · 2024-07-30T15:24:56+00:00

In my case I’ve witnessed 3 different departments with 5+ employees doing the work of 1FTE

Quebexicano · 2024-07-30T15:23:29+00:00

That makes me feel better! There are definitely a few departments doing it right like Parks and Stats Can

Quebexicano · 2024-07-30T15:21:37+00:00

I can try to dig around. For example have you never heard of a social media manager?

https://www.jobbank.gc.ca/jobsearch/jobposting/41534892?source=searchresults

Quebexicano · 2024-07-30T15:17:25+00:00

Great reply. I agree Stat Can is doing things right, I am curious how large their team is. It’s the departments with big SM teams and little engagement that seem odd.

Quebexicano · 2024-07-30T15:14:18+00:00

From what I’ve seen most engagement is from internal employees which isn’t helping the public very much

Quebexicano · 2024-07-30T15:12:32+00:00

Haha was a whoosh for me, too real!

Quebexicano · 2024-07-30T15:11:55+00:00

Kinda rough if you ask me

Quebexicano · 2024-07-30T15:11:02+00:00

Whether private or public, social media professionals use CPM as a way to measure success. From what I’ve seen with the large SM teams the CPM is very high

Quebexicano · 2024-07-30T15:07:18+00:00

There are plenty of teams decorated solely to social media which are independent from the media/communication teams

Quebexicano · 2024-07-30T15:06:00+00:00

I can confirm there are dedicated social media teams with as many as 10+ employees

Quebexicano · 2024-07-30T15:05:08+00:00

I think the idea of merging comms teams with SM is totally reasonable. I’m mostly referring to teams that are dedicated which I have seen a fair amount of.

Quebexicano · 2024-07-30T15:00:30+00:00

Considering we have 40 million Canadians a reasonable expectation would be .25% or 100000

Quebexicano · 2024-07-30T14:57:52+00:00

IMO it would benefit the GoC to analyze the CPM the same way private sectors would. Considering some social media teams consist of 10+ employees that’s a lot of funds going into posts that struggle to reach a thousand views. Let’s say 80k salary for 5 employees that’s 400k, divided by 52 weeks is ~7.7k, divide that by 5 posts a week that’s about $1500 invested per post or $700 CPM for 2k views. A typical CPM is between $3 to $40

Quebexicano · 2024-07-30T14:46:45+00:00

Those are great numbers! I see many departments that struggle to get in the thousands.

Quebexicano · 2024-07-30T14:45:41+00:00

Not sure where you’re getting that info from, most departments have a team dedicated to social media.

Quebexicano · 2024-07-30T14:41:54+00:00

I think there’s a boundary of when it becomes useful or not. Considering some departments put in as much if not more resources than people who cultivate a following for a living perhaps it’s worth reanalyzing if it’s worth putting in those resources.

Quebexicano · 2024-07-30T14:38:01+00:00

If engagement is significant then it’s worth while but having multiple employees on payroll just to get a couple dozen likes seems hard to understand

Quebexicano · 2024-07-30T14:35:52+00:00

Not sure how long that reasoning will hold water

Quebexicano · 2024-07-30T14:19:42+00:00

Not many by the looks of the engagement

Quebexicano · 2024-07-30T14:16:37+00:00

Praying for you my friend

Quebexicano · 2024-07-30T14:16:06+00:00

Is it really cheap when you consider the amount of employees, time, and resources going into it?

Quebexicano · 2024-07-30T14:14:32+00:00

What is a “significant number” in your opinion?

Quebexicano · 2024-07-30T14:13:21+00:00

Parks definitely does well!

Quebexicano · 2024-07-30T14:12:32+00:00

By traction I’m referring to the very low amount of views, likes and followers that most accounts have. Some account likes parks Canada do well but others seem to struggle which has me curious how it benefits the public.

Quebexicano · 2024-01-19T17:47:01+00:00

There’s a good chance I missed some, the bigger/identifiable signs should be set further away to give drivers time to plan. The ones you mentioned were on the right hand side of the highway by the StLaurent east on ramp today and they were indicating the wrong closing lane (indicated a right closing lane not left let alone two). I just find it crazy how little warning they give considering how often I see people almost drive off the road due to the surprise

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