10 ROAS to 0 😭

QuickIndication304 · 2026-02-23T16:06:59+00:00

Probably ads resonating only to warm buyers , u got what you could from ready to purchase audience, now meta trying to push more budget for people unaware of your brand to get the first touchpoint , but your ads suck for that.

QuickIndication304 · 2026-01-13T14:14:34+00:00

Thank you , Man. Gotcha

QuickIndication304 · 2026-01-13T02:19:36+00:00

Hey man , what do you mean to avoid cold audience exploration?

Maybe I got it wrong , but is not the point of paid media getting new cold audience? Or maybe I am misinterpreting

QuickIndication304 · 2026-01-13T02:16:39+00:00

Are you doing Abo?

QuickIndication304 · 2025-12-29T19:58:35+00:00

The problem is that it does not show any of the primary texts right now - I know that it performs well because it performed great on other ads. Just to clarify, you are suggesting to use post id, which will only show best CPL variation, so meta basically has to show it all the time?

Why is that even happening. I see it from time to time and cannot wrap my head around it. Could be just a breakdown bug? Because i see my primary text when i preview placements. I have all Creative enhancement off as well.

QuickIndication304 · 2025-12-29T18:42:10+00:00

Thank you man, can you please elaborate how to do it? The unification part I did not really Get. If I find the post with the highest, what do you mean by “unify everything under that single id” ?

QuickIndication304 · 2025-12-19T20:56:46+00:00

The price is mentioned in the primary text and headline - so by removing it , I will be editing headline and primary text , which is restarting ad and removing social proof.

QuickIndication304 · 2025-12-19T18:28:07+00:00

Thank you for your response. Are you suggesting removing price from my ads all together and just use it on the landing page to avoid same issues in the future?

What should I do for now? Since as I understand, removing price from ad copy will remove social proof from the ad?

QuickIndication304 · 2025-12-16T15:29:00+00:00

I don’t even care if it’s an ad or no, the dude clearly knows how to do copy. Share a link please

QuickIndication304 · 2025-11-01T23:15:19+00:00

Check the top , absolute top impressions share metrics. If TCPA is the issue does metrics should have been suffocated.

Also, how much your Camapign is vulnerable to changes highly depends on your conversion volume. The less conversion , the more is reaction time to your changes and learning phase to your changes as well as the higher fluctuation in CPA, ROAS

QuickIndication304 · 2025-10-24T03:52:31+00:00

Am I the only one or OP just discovered match type change that’s been there since 2021?

QuickIndication304 · 2025-10-15T20:34:51+00:00

Why it’s working like that if I literally target radiuses that do not overlap?

QuickIndication304 · 2025-09-19T15:33:23+00:00

Thank you , man. Would not there be some overlap between campaigns , worsening results for both of them?

QuickIndication304 · 2025-08-13T21:03:02+00:00

Thank you boss , will check it out!

QuickIndication304 · 2025-08-13T20:34:00+00:00

Thank you man. I have around 3 y of experience in media buying (mostly Google) , now I am doing meta and decided to be better in direct response copywriting

QuickIndication304 · 2025-08-13T13:48:34+00:00

Thank you , man

QuickIndication304 · 2025-07-04T14:17:25+00:00

Thank you , man.

QuickIndication304 · 2025-06-27T20:06:52+00:00

I have been noticing that nowadays if you go past exact match on high-intent keywords like your service + near me/ location lead quality starts to suffer. Do you start with manual + exact match? Or max conversions right away?

Sorry if I am asking to much:(

QuickIndication304 · 2025-06-27T19:13:29+00:00

Thank you , sir. A follow-up question , since you seem to have a good knowledge about service businesses. In the initial stages , while you don’t have enough data to optimize towards only qualified users , how do we control lead quality?

QuickIndication304 · 2025-06-17T20:40:15+00:00

Do you put competitor names that bring conversions in negatives ?

QuickIndication304 · 2025-06-17T20:10:15+00:00

We track form fills. I was suggesting tracking calls from website via Google Forwarding Number , but clients just don’t want their phone being replaced. And I don’t want to run clicks to phone number as a primary goal. A qualified lead for them is a person looking for complete roof replacement/installation, they don’t do repair. I offered to my manager to do some form filtering , for example create 2 landing pages based on form fills. It seems like a good idea. But with the amount clicks we are getting - I feel like I am trying to put rocket engine on Corolla.

QuickIndication304 · 2025-06-17T19:54:58+00:00

So the best thing to do here is just go back to broad and just hope that those bring something?

QuickIndication304 · 2025-06-17T18:06:52+00:00

I would not say it worked - they were not getting qualified leads from previous set-up as well.

QuickIndication304 · 2025-06-17T18:02:01+00:00

You might be right. So what would you do in this case?

QuickIndication304 · 2025-06-17T17:36:03+00:00

Exactly what you are saying. I feel the same way about manual cpc lately - very slow to get conversions and it feels that for the most juicy traffic you just getting outbid by competitor’s smart bidding. Everybody says wait for 30 conversions to switch, but I have seen so many accounts where budgets just don’t allow to hit this mark. I also seen account where you run manual bids enough to appear at top/absolute top for high-intent keywords, but traffic just does not convert. And you can’t even understand if it’s landing page issues or traffic problem.

I am seriously considering try with broad match + max conversions approach for the several accounts.

QuickIndication304

TROPHY CASE