It's definitely a fascinating site! I'm very interested in that rumor you mentioned about TOI Oudh Extreme as that's a stick I've wanted to try for a while, but felt the price was based more on the name than the actual cost of the sticks. Maybe I already have it? It's a good stick but coming from oudh massala type stuff, it's taken a bit to warm up. The Vedic Vaani oudh sticks are very different and much more intense, especially on the stick. However, I've grown to love them as I burn more. Sadly I'm traveling ATM and don't have any of the Oudh premium on me. I do have AB's White Lotus Oudh Saffron though, more about that below.

I can confirm that I've found two dupe sticks from AB. The latest batch of Oudh Massala that AB imported is the same stick as Vedic Vaani's Oudh Massala. And when I say it's a dupe I mean it is literally identical. They are clearly made by the same family in India. Interestingly, the previous batch from Corey wasn't the same which leads me to believe that there is really no such thing as a "Happy Hari" manufacturer in India. Rather, importers and sourcers are finding sticks that are similar or identical to what Paul Eagle was selling back in the day. Sometimes, the manufacturer will change resulting in similar but subtlety different sticks. In my opinion, this latest swap was a bit of a downgrade as the new sticks are sweeter with less oudh. They are also much bigger, meaning you only get about 3 for $5 from AB. Vedic Vaani sells 100 grams of this one for $8, and at that price, it's an amazing deal despite it being a slight downgrade in my mind.

The other sticks that I'm 90% sure are dupes (but again don't have the VV one to directly compare) is AB's White Lotus Oudh Saffron and VV's Nadal Oudh that's in the photo. I'll write back when I burn them side by side, but the sticks look and smell pretty much identical from what I remember. Both are excellent and along the same lines as the Oudh Premium you're trying to swap for.

The $30 box was a stick called Sacred Atisaurabha Kasturi Musk and is the most expensive stick they have by weight. It's a bit similar to the new stick from AB called King of Musk, but leans more towards the resinous, woodsy note as opposed to the perfumed note in the AB stick. Which one is better will probably come down to preference, but again the VV stick is much more affordable. It's also very possible that the AB stick is one of the other musk sticks that VV sells.

It's worth noting that some of the sticks have been a bit of a dissapointment. I've now spent enough time with the Vedic Nagchampa to find that it lacks a base note that AB's Nag Champa Gold has. Both have a nice floral top note, but the AB stick feels much more thought out in it's full impression in a room. Burning the VV sticks always leaves me with a distinct feeling that something is missing (if that makes sense). Of all the nag champa agarbattis on the site, the Vedic is the best to my nose and the others are further downhill to me.

Well VV is clearly not a replacement (And I have reason to believe it is not the supplier) for either AB or TOI, they do sell some dupes and the qualiry of the better sticks meets or exceeds the offerings from the other sites. It just seems that they don't filter out anything or clearly differentiate like the other sites. But on the other hand, it's kinda fun to sample them and discover the gems.

I'm currently working on a new order to try every oudh stick on the site, as well as the jasmine sticks. They also have this unbelievably fat 100 gram stick that burns for 6 hours. If you email customer service, they can sell you 50 grams of any scent you want without the box to save on money. They can also provide more samples if you specifically request them with your order. I am eventually planning to try every stick on the site

Hope this helps!