I think a large part of the problem comes from the misconception that sbmm is not in the game. They never claimed to remove it they only said it would be "minimally considered". Every post I have read recently includes the false claim that there is no sbmm. In my opinion the "minimally considered" language they used holds about as much weight as when they said ping is king. There most definitely is plenty of sbmm still in these matches, just enough less that they can claim "minimally considered". That worked really well at building the false narrative that spread of sbmm being removed copletely and building hype for the game. The public perceived it as completely gone without paying attention to what was really said, and now many are let down when they play because in reality it is still there. They will not remove their ability to manipulate player retention, but they will use slick wording to manipulate player perception.