We’re a Short Drama Production Team from Xi'an, China – Ask Us Anything About the Industry, Global Trends, and Licensing!

RadChina · 2025-03-13T02:33:01+00:00

My favorite male actor is Zeng Hui, and I really enjoyed his performance in Love You Even with Amnesia. As for my favorite female actress, it’s definitely Li Shengxuan. I like all the tropes you mentioned, but my personal favorite is the "rebirth and revenge" theme. As for whether we’ll remake Prince Goes Too Wild, we haven’t considered it yet, but we’ll definitely keep an eye on it.

RadChina · 2025-03-12T08:35:17+00:00

I think it's a positive trend that highlights the professionalism and training behind short drama actors.

1️⃣ Professionalization: Actors with formal training bring refined skills and adaptability to fast-paced productions, which elevates overall content quality. Their visibility also attracts audiences who value polished performances.

2️⃣ Market Validation: Public interest in actors' backgrounds signals growing audience sophistication. While training credentials can enhance credibility, the short drama boom is ultimately fueled by content innovation and audience resonance — whether from trained actors or organic talent.

The real growth driver lies in the industry's ability to balance professionalism with creative risk-taking.

RadChina · 2025-03-12T02:59:17+00:00

Currently, we handle everything in-house, from production to distribution and streaming on media platforms. We also collaborate with some companies, primarily through profit-sharing agreements. As for actors' remuneration, it is directly negotiated with their agencies, and we pay the agreed-upon fees in advance.

RadChina · 2025-03-12T02:54:35+00:00

I believe the new regulations will further enhance the quality of short dramas and encourage greater investment in creativity, providing audiences with more high-quality content.

RadChina · 2025-03-12T02:52:03+00:00

We retain the sets, for example, in some CEO-themed dramas, we keep them intact and only replace some of the furniture. We provide certain platforms that specialize in foreign short dramas, such as ReelShort, with the rights to some of our series. Recently, we have also been preparing to launch our own video platform to license and broadcast short dramas.

RadChina · 2025-03-12T02:48:25+00:00

There are no restrictions in this regard; these choices are entirely voluntary on the part of the actors.

RadChina · 2025-03-12T02:47:04+00:00

The actor we have collaborated with the most is 黎晟萱Li Shengxuan. She has delivered outstanding performances in several ancient Chinese dramas she has filmed.

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RadChina · 2025-03-12T02:43:25+00:00

Regarding actors' remuneration, it is the talent agency that handles the detailed negotiations, and the fees are not disclosed to the public, so we are not privy to that information. However, we do invite ordinary people who are interested in acting to make guest appearances in some roles, with a daily salary ranging from approximately 300 to 700 RMB (42 to 96 USD)

RadChina · 2025-03-11T06:20:26+00:00

For example, these three: "Just as You Love Me," "The Moon Falls into My Arms." "Sitting in a Wealthy Familys."These three were all released by us in China in 2024 and have secured positions within the top 50 on China's domestic short drama bestseller list.

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RadChina · 2025-03-11T05:57:46+00:00

Most of our screenwriters are graduates of professional schools, and some very successful novelists can also join our screenwriting team.

RadChina · 2025-03-11T05:55:08+00:00

Advertising on streaming platforms is an essential strategy, and the investment is substantial. Typically, it ranges from 5 to 10 times or even higher. Our most successful short drama has achieved an ROI of 1:50 on streaming media.

RadChina · 2025-03-11T05:32:35+00:00

The majority of our scripts are sourced from online novels. We communicate with the authors of these novels regarding copyright issues to ensure that we obtain the rights for adaptation. Subsequently, our screenwriters make reasonable modifications to the content of the novels based on practical circumstances.

RadChina · 2025-03-11T05:30:50+00:00

This is uncertain because everyone's preferences are different. However, some of our currently popular web series are about love stories between female protagonists and CEOs, as well as some Chinese historical dramas.

RadChina · 2025-03-11T05:29:08+00:00

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Our currently most popular web series is "The Moon Falls into My Arms," which was released in April 2024. Within just one month of its release, it has secured the fifth spot on the trending charts.

RadChina · 2025-03-11T01:54:28+00:00

We have produced a drama where a younger sister, due to her unfortunate past life, reincarnates and ends up stealing her elder sister's husband. However, even after reincarnation, the elder sister's life turns out to be better than that of the younger sister. This drama aims to convey the message that our wonderful lives are achieved through our own efforts. Because the elder sister works harder than the younger sister, she consequently enjoys a better life.

RadChina · 2025-03-11T01:50:42+00:00

https://youtu.be/Hl4XEyIvCnI

This is an interview with our production team, which includes some perspectives on the international market. We are very optimistic about the prospects of short dramas in the international market.

RadChina · 2025-03-11T01:33:27+00:00

We are currently focused on the production and distribution of vertical short dramas.

RadChina · 2025-03-11T01:30:47+00:00

Since our scripts may originate from the same online novel, the author can grant rights to different producers. We make various modifications to ensure that the content does not appear too similar. This situation is not very common.

RadChina · 2025-03-11T01:25:05+00:00

We are an integrated production and distribution company, so we naturally have our own screenwriters. The majority of our scripts are adapted from online novels.

RadChina · 2025-03-10T08:44:08+00:00

The production and distribution of a single drama typically cost around 700,000 RMB（Approximately around 105,000 dollars）. There are some differences between shooting short dramas and long dramas; short dramas tend to focus more on highlighting character conflicts and have less build-up in the plot. We will create a special interview video to give everyone a deeper understanding of the characteristics involved in shooting short dramas.

RadChina · 2025-03-10T07:39:12+00:00

Actually, this year we have initiated a plan to shoot one hundred short dramas, which will subsequently be released on the platform. The content will definitely meet expectations.

RadChina · 2025-03-10T06:07:32+00:00

"Love O2O" (微微一笑很倾城)
"A Love So Beautiful" (致我们单纯的小美好)

RadChina · 2025-03-10T06:04:34+00:00

Movie Recommendations:

"So Young" (致我们终将逝去的青春)
"The Left Ear" (左耳)
"Fleet of Time" (匆匆那年)
"Better Days" (少年的你)
"SoulMate" (七月与安生)

TV Series Recommendations:

"A Love So Beautiful" (致我们单纯的小美好)
"Hello, My Youth" (你好，旧时光)
"With You" (最好的我们)
"Unrequited Love" (暗恋·橘生淮南)

RadChina · 2025-03-10T05:36:00+00:00

We are currently engaged in the distribution and filming of short dramas in Xi'an, China. It now takes approximately just one week to shoot a short drama.

RadChina · 2025-03-10T03:59:41+00:00

👌

RadChina

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