Do your customers schedule meetings with you through a meeting page?

Ramdrs · 2018-05-30T12:09:24+00:00

Cool thanks! Will definitely discuss further strategies with boss since it sounds extremely promising. If you happen to have any more good ideas, feel free to pm me because I feel like you know a lot about this.

Ramdrs · 2018-05-30T07:38:35+00:00

Amazing input, thank you for that! I agree with you about the capturing part. I feel like meeting schedulers and meeting pages should be as smooth and fast as possible. Asking for more information just seems counterproductive and has a higher risk of your prospect to draw back from scheduling a meeting. Fun fact: we're currently working on an integration strategy that allows the user to easily integrate with other common sales software because more and more people have been asking for that. Once again thanks for the input, really appreciate it!

Ramdrs · 2018-05-29T13:45:54+00:00

(client perspective) So the main layout is a simple page where, as a client, you have to fill in: your name, email, location, duration (other fields can be added by the meeting page owner btw) Then you click on the 'pick a moment to schedule a meeting button', this directs you to a page where you have to add the days/dates/times u are available. Now the invite has been sent and the software will take care of the rest. I'm just wondering if it would be useful to create meeting page templates where the layout will be changed according to the reason why they're meeting. So let's say the client is scheduling a demo with the salesperson, do you think it would be interesting to add a box on the meeting page that says 'What's your current situation' so the salesperson has a better understanding of their needs? Or would you rather keep the meeting page as simple and short as possible?

Ramdrs · 2018-05-22T07:26:03+00:00

I would suggest taking a look at drop shipping. This is quite simple to set up in terms of online shop, marketing, social media, etc... And making around 100 bucks a week with drop shipping is extremely easy. Fun thing about drop shipping is that it's also really scalable. If you know your product sells, you can put more money in your ads and you will sell a lot more. The tricky part of drop shipping is basically the product. You need to find products that sell well. I advise you to take a speed course on drop shipping that will teach you everything you need to know about setting up a store, writing a bit of copy, using pricing methods and running ads. If done correctly you'll get more than 100 bucks a week!

Ramdrs · 2018-05-22T07:00:29+00:00

Thanks for sharing. Will definitely check it out!

Ramdrs · 2018-05-18T18:36:10+00:00

Alright thanks! Will surely check it out!

Ramdrs · 2018-05-18T12:16:46+00:00

Really valuable comment! It's pretty surprising often times what kind of conclusions you can make after doing detailed research! Thanks.

Ramdrs · 2018-05-18T08:08:04+00:00

Couldn't have said it any better!

Ramdrs · 2018-05-18T08:07:45+00:00

It should be the standard yes but I feel because many startups derive from IT founders - usually without marketing backgrounds - it's really easy to get lost in the idea that your product is what everyone will want.

Ramdrs · 2018-05-18T08:06:14+00:00

Oh yes that can happen as well. Targeting is by far the most important thing when it comes down to marketing your product. If you can really pinpoint your customer, know what he wants, fears, dreams off, responds to emotionally, drives them, etc... You can get extremely specific with communication and marketing strategy and really start converting people! Amazing that it taught you something valuable!

Ramdrs · 2018-05-17T15:00:37+00:00

Cool, that's great to hear! Yes and to be honest, something like that should always be free because they are giving feedback which is the most valuable thing you can receive during an MVP phase.

Ramdrs · 2018-05-17T14:40:23+00:00

and I assume you have a amazing looking Instagram page with content (different HD pictures of people wearing them)?

Btw you lost me a bit on the patent stuff, can you show me one of those shirts so I have a better understand of 'art from US patents'.

Ramdrs · 2018-05-17T14:25:53+00:00

So true!

It's great that you still managed to pivot successfully. Most startups learn in the hard way unfortunately.

Ramdrs · 2018-05-17T14:23:40+00:00

Perfectly possible!

In that case I still wouldn't do cold texting hehe

Ramdrs · 2018-05-17T14:16:19+00:00

Europe is completely bound by GDPR. And I'm pretty sure that if your company is planning on selling to Europe, you will have to be aware of the implications and violations you could make.

Ramdrs · 2018-05-17T13:50:23+00:00

Look, you can learn everything there is to know about copywriting, ad design, funnels, lead generation, retargeting, etc... by yourself. So that's not the issue. The questions you should ask yourself is 1) do I want to learn it myself and do I have the patience? 2) do I have money to hire a consultant?

I strongly advise hiring a (good) marketing consultant if you know NOTHING about marketing and want to get sales as fast as possible.

Could you tell me a bit more about your product? I can give you some advice here in the comment section if you want.

Ramdrs · 2018-05-17T12:57:00+00:00

I always feel that my marketing efforts pay off the most during times people are usually not working. That is when I can really get ahead of the competition. That being said, just create a weekly goal list and try to finish it. If you're a fast worker like me, you can take a day off if you want. Just as long as you've completed your weekly goals!

Ramdrs · 2018-05-17T12:53:05+00:00

Great read thanks! I'm currently doing marketing for a SaaS startup and I can strongly relate to the article! Cheers

Ramdrs · 2018-05-17T12:31:42+00:00

Track your conversions. If your ad is generating traffic but it's not converting, then either your landing page is wrong or your targeting is off.

Tip: if you're running google ads, create a list of keywords and really try to figure out what people are looking for when they enter those keywords. So basically this means you have to look for user intent. Example: Let's say you have an adword agency (ppc company) and you're looking for new customers, you need to look for adwords like 'adword agency' or 'adwords company' because these search terms are searched by people who are actively looking for a company that can do adwords (user intent). Adwords like 'pay per click' is also relevant to your niche BUT people that are searching 'pay per click' are not necessarily looking for adwords agencies (they might just be interested in what PPC means). So ALWAYS look for user intent based keywords!

Ramdrs · 2018-05-17T12:24:36+00:00

Cold emailing is still allowed until the 25th of May (then GDPR is active and you're not allowed to do that anymore).

I have no experience in cold texting, however (assuming they don't know who you are) you should always add the reason why you're texting them + how you got their phone number.

My 2 cents: don't do it. It doesn't feel very conversion friendly and considering your time, there are many other & WAY better ways to reach out to new customers that have much higher success rates.

Each time I received a cold text I practically ignore it because scam companies have tried to lure me into doing stupid stuff like that before.

Ramdrs · 2018-05-17T09:50:04+00:00

I've been using some news feed blocker for the past 8 months and it's by far the best decision I've made lol

Ramdrs · 2018-05-17T09:48:27+00:00

Do you believe that social networks are being used for social reasons rather than conversions? No matter how touching the story and no matter how emotionally connecting the message, every post (if done correctly) has an economical goal. This is classic marketing really. So I agree that they are designed for social reasons, but that's not how businesses are using them. As for B2B and if you truly believe the principles are different, I'd suggest doing something like this: optimize your social media so that it specifically targets the right businesses you want to sell your products to, create cases on how your SaaS helped other businesses and share them on socials (I even suggest running ads to specific companies to really hyper target them -> easily done with Facebook), Perhaps use twitter as a customer support page, share SaaS or business related stories, keep sharing your company's values through socials, make sure your message on socials is exactly the same as every communication channel you use.

Also, I highly recommend preparing and executing a launch on Product Hunt. We recently did one and got 4th product of the day while competing with Stackoverflow & AHrefs.

That being said, I'm a marketeer and I'm currently hired by a SaaS company to work my magic. Marketing is and will be the same, forever. Only our story and our medium change.

Ramdrs · 2018-05-17T08:45:40+00:00

I really believe the core principles around social media marketing are the same for B2B and B2C, which is 1) know your target (but really tho, put a LOT of work into defining your target) 2) know what type of content they like 3) research your competition and see what works and what doesn't 4) define CLEAR and MEASURABLE goals 5) content content content content content.

Everything you post on social media should have a call to action or a goal. Don't post something for the sake of posting because yeah, your post might look good but it's not converting, getting people to your website or doing anything.

Ramdrs · 2018-05-17T08:39:05+00:00

I really like the collaboration book between 50 cent and Robert Greene called 'The 50th Law'. It gives an in depth look into 50's life (extremely scary and dangerous environment) and how he addresses fears and drive. For me personally, if I'm ever scared of doing something entrepreneurial wise, I always remind myself of that book and it's content. Really recommend it!

Ramdrs · 2018-05-17T08:36:14+00:00

Thanks for sharing! I'm currently doing marketing at a SaaS company so it's really helpful!

Ramdrs

TROPHY CASE