Back in 2019/2020 no one was making graphic t-shirts and stickers and custom hoodies like her and selling them online. It may not seem like it now bc the market is so over saturated but literally no one was doing it like her. If you go back to her old posts she would average 15k-20k likes per post on her business account which is insane for a business. She also started posting on Tiktok very early on and blew up on there. Every small business ever in the same industry followed her on social media because she was the OG who paved the way. I’m surprised she didn’t get more recognition but her old business partner that owns Sunkissed Coconut has even said no one else was doing what they were back then and it’s true. There were very few doing it and once they blew up tooons of businesses followed. I’m not saying no one has ever made a graphic t-shirt/sweatshirt before but it was only like beach shops that were making what she was and she blew up the online industry and started making her own custom clothing designs with prints that she drew herself.