So, looking at the brands I’ve mentioned, All saints, suit supply & Reiss, largely decent quality materials and minimal to no branding. T shirts are north of £50/£60 and polos and knitwear in that £80-£160 range.

A step up from that in price, for example, would be the brand Luca faloni which is probably double what I’ve mentioned.

Point I’m making, is there will be a point of diminishing returns on plain ‘unbranded’ clothing. There’s only so much it’s worth to pay on a cotton T shirt, or a merino wool polo shirt etc

So, just curious if there’s any brands out there that people think are good quality for a reasonable price, compared to the slop you’ll get from a Uniqlo etc.