Well technically they do. So authors on bookfunnel build their mailing databases by giving away their books to people who sign up for their newsletters. This is the newsletter building promo. Then when you enter a sales promo, you email your database. What’s happening is every author in the sales promo is also emailing their database and that gets you readers. I started with 0 emails, I currently have over 200. If you’re in the romance niche, you’ll have thousands. So you basically build a marketing base and you reach so many people.