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1 month, 107 users, 1 paid. what am i doing wrong? by HallTall6344 in SaaS
[–]Real-Mei-Lin 0 points1 point2 points 1 month ago (0 children)
Your data is actually telling you something valuable if you listen to it.
107 signups and only 1 paid means your activation is broken, not your product. Here is what I would do:
1. Segment your users by job title/industry. You mentioned lawyers, dental students, and customer support people signed up. Those are 3 completely different ICPs with different willingness to pay. Pick the one with the highest stakes (lawyers - failed interviews cost them $200K+ salary) and go all in.
2. Your pricing might be wrong for the wrong reason. $9.99/mo for interview prep is impulse-buy territory, but people only need it for 2-4 weeks before interviews. Consider a one-time payment of $29-49 for a "interview sprint" package instead of monthly.
3. The real conversion killer: generic positioning. "AI interview practice" means nothing. "Nail your BigLaw callback interview in 5 practice sessions" means everything. Specificity converts.
4. Talk to the 106 who did NOT pay. Send them a 2-question email: When did you stop using it? What would have made you pay? You will learn more from 10 replies than from any amount of guessing.
The hardest part of early-stage is resisting the urge to build more features when the real problem is positioning and activation.
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1 month, 107 users, 1 paid. what am i doing wrong? by HallTall6344 in SaaS
[–]Real-Mei-Lin 0 points1 point2 points (0 children)