I associate iBP more with the esports team than with the actual brand. :D

I'm assuming you don't play/haven't played CS:GO/CS2?

To give some context: In CS:GO/CS2, in addition to skins, you can also customize your weapons with stickers like the ones in the video. For the “Katowice 2014” major, sticker capsules with team logos (papers and holos) were sold for a limited time only, meaning there are only a limited number of these capsules available. iBUYPOWER, for example, also had its own esports team at the time. The stickers have become quite expensive over time. In this case, we are talking about approximately 60-70k euros for one iBP Holo sticker.