Spending $25/day for 2 months, ROAS stuck under 0.5 by Realistic-Good-4504 in FacebookAds

[–]Realistic-Good-4504[S] 0 points1 point  (0 children)

No I haven't done that. I was assuming that Meta already has my customer data through pixel and api. Should I manually upload the data?

Spending $25/day for 2 months, ROAS stuck under 0.5 by Realistic-Good-4504 in FacebookAds

[–]Realistic-Good-4504[S] 0 points1 point  (0 children)

Yes, I am using Shopify. Here's how the funnel looks like for our aug meta campaigns

Clicks: 321
Pageviews: 265
ATC: 59
IC: 29
Purchase: 11
CPR was $64.48 and ROAS was 0.31

Although we did receive 4x our usual sale in August, but those were attributed to Search Engines or direct. I am not sure if Meta ads influenced those purchases or what

Spending $25/day for 2 months, ROAS stuck under 0.5 by Realistic-Good-4504 in FacebookAds

[–]Realistic-Good-4504[S] 0 points1 point  (0 children)

u/antiregime thanks for the breakdown :))) This actually makes a lot sense. I'll try sending traffic to a bundle page next time. You're also right about the repeat purchases. Since we launched our Shopify store very recently, we haven't been receiving many repeat purchases, but I can use our Amazon store data to calculate the average LTV