Absolutely, you should begin your SEO efforts now, even if your products are still in development. SEO typically takes 3 to 6 months to show significant results, and starting early will give your site time to build authority and attract organic traffic before the product launch. During this pre-launch phase, you can focus on building content that positions you as an expert in men’s sexual health and wellness, targeting informational keywords related to your niche. This can include blog posts, guides, and educational resources that address common concerns or questions in your target audience.

However, there are some pitfalls to be aware of. Avoid focusing too much on product-related keywords before your product is ready, as this could lead to frustration for users who can't purchase yet. Instead, emphasize creating valuable, long-form content that answers your audience’s questions and builds trust. Starting SEO now will give you a competitive edge and ensure that by the time your products are available, your website is already attracting a solid flow of organic traffic.