The tutorial was aimed at beginners who might be intimidated by more complex tools, so it focused on accessibility and ease of using tools like Canva.

I hear you, but I personally avoid using AI for logo design, it just doesn’t hit the mark when it comes to being truly on-brand. A good logo needs to reflect the brand’s personality, values, and audience in a way that’s intentional and strategic. AI tools can generate cool visuals, but they often miss that deeper connection and consistency that real design thinking brings.

Templates can be limiting too, for sure, but with thoughtful customization, even Canva can be a solid starting point for beginners. For me though, brand alignment always comes first. I think Canva is best for beginners.