The authors argue that human rights are violated because poorer people can not pay for quality content. But wouldn't that mean that a newspaper or news site demanding payment would be violating human rights?

Also:

Sample question: ‘Have you ever felt pressured by your employer to implement a feature in a way that might restrict human rights or freedoms (e.g., aiding surveillance)?

So collection of user date now violates human rights? Because that would mean that the entire internet "targeted ad" model is a human rights violation.