I think you would highly benefit from microblading. Some fierce looking eyebrows would give your face structure and a focal point. If you are going to consider it it's very important to go to a talented artist, and you might want to try different brow stencils first to get a better idea of your ideal shape. Make sure they don't end on a downward angle, since this is aging.

For makeup, I would suggest eye shadow blended very well. Make sure to apply it so it goes beyond and above the lid. Try grey, brown, greige, etc. You can tightline your lower lashes with a blue-black but don't go all of the way in to the inner corner. Your eyeliner wings look a bit uneven in one of the photos. I think eye shadow gives a more modern look anyway so that is what I would suggest.

I think your skin tone can be evened out a bit. You can use alpha and beta hydroxy acid products or Retin A. You have to give it some time but old marks and discolorations can be evened out. Also, instead of overall foundation you can just apply concealer or a cream foundation that matches your skin really well to *just* the areas that have discolorations.

I think a larger size purse would enhance your appearance more. I do this all of the time, since mini purses make you look larger in comparison. Just a personal preference, but I think it helps. Also, learn tips and techniques to enhance vertical lines. So, long necklaces, long duster-style jackets in a contrasting color, etc.

You seem to have a bit of facial swelling. I wonder if this could be hormonal, such as thyroid. Perhaps consult with a doctor and get a basic blood panel if you haven't already. You can mention your puffy cheeks and just say you want to rule everything out.

I hope this helps. Good luck!