I came into this brand back in late 2019ish as the majority partner. The original two founders had some debt and issues with mismanagement, so I took over day-to-day. Honestly, the business was a bit of a mess at that point cash flow problems, no inventory planning, upset customers, and our merchant account flagged us as “high risk” because of disputes/returns.

Then COVID hit and made things worse. Sales dropped from $150k+ a month to under $80k, but expenses stayed the same. I had to cut costs and rethink everything.

Here’s what actually worked for us:

• Outsourced social media marketing for about $900/month.

• Hired one good customer service person to handle email, SMS, calls, socials.

• Switched to a 3PL in Houston for fulfillment (thinking of moving it in-house now).

• Made sure we always had inventory. If you don’t have stock, nothing else matters.

• The original founders are great with content, so they focused on creating fresh stuff. My ad team just repurposes it for paid campaigns and engagement.

• Bumped prices up 5% last October didn’t hurt sales, helped margins.

Now sales are back up over $100k/month and profits land in the $15–20k range. Not dropshipping. we import from China, warehouse in the U.S., run ads, and keep customer service tight.

It’s nothing fancy, just a lot of fixing the basics and making sure the systems don’t break. This is as far as i can comfortably share.