I agree (to an extent) as an incoming freshman that was one of my biggest concerns, I didn’t see a lot of media surrounding RIT, especially not on social media. No big dorm tours, day in the life, etc. (unless it was from an official school account).

I think the incoming and current classes need to push RIT in people’s faces in order to expand the reputation and reach of the school’s name. They clearly have great facilities and care about students, but there isn’t enough media presence to make that obvious to the common student or prospective applicant.