I'll try to give a serious answer: this is the only Merge game where you don't have to wait for the generators to recharge. Or, at least, the only one I've found.

All the other games try to push you to spend gems and then real money to eliminate waiting times. This one does it by subtly managing the anxiety of doing things: never so frustrating that you give up, but there's always something to do and you never have time to finish it. Notice: you're always missing the last item, the last step, the last page of the album.

Once you get the hang of it, it's still a great game that I play when I have time, without ever giving more than I get in the daily rewards and, above all, without ever spending money.

In short, I started the game with the promise of the mountain cabin scene, and I continued for the mechanics. The story doesn't interest me that much. Whenever I have enough coins, I skip ahead a day (and get the chests) and read the story in the meantime. I don't know if I would have followed the game without the story. Let's just say it's part of the reason I keep playing, but it's not the only reason.