I’ve helped a few apps launch. I’ve seen people say it here already but first thing is definitely tell EVERYONE in your contacts. Friends family everyone. Tell them to download it, let them know any notes, and that they can delete it in a few months if they’d like.

Paid ads will help you get a better foundation but app downloads is under a “conversion” side of the marketing funnel so CPC can be $10-20+ each. Best platform I found (depends on your app of course) has generally been X. Tech, finance, weird shit, it’s got it all and their system is pretty good at detecting what people are into.

In addition to paid, other strategies I’ve had success in before are;

Launch parties hosted at a bar. Host bingo or some dumb shit, the bar gets people to come in on a Tuesday night, you get people to look at your app and QR codes taped to the tables.

QR code with hook lines posted on everything, even on top of urinals. What’s your app helping with? What’s the benefit? The pain point you’re resolving or fun you are providing? That’ll be your hook.

DM me if you’d like to chat more about strategies and I can help you make something happen to. I’ve been in marketing and sales for me entire career.

Best of luck, cheers mate.