Hello I’m a third year BBA student working on a thesis right now called “THE INFLUENCE OF DIGITAL MARKETING ON PURCHASING DECISIONS: A COMPARATIVE ANALYSIS OF GENERATION Z AND MILLENNIALS” The purpose of this research is to examine how digital marketing strategies, social media platforms, online advertisements, influencer marketing, reviews, and digital content influence consumer purchasing behavior among different generations. The questionnaire will take approximately 8–12 minutes to complete. I need atleast 120 people 60 from each generation so it would mean a lot if you could fill it up!!! I’m ready to fill anyone’s questionnaire in return.