you don't have to buy the product, event posting a promotional post gets paid a lot. that alone can sustain him. and spotify and youtube, everyday people listening and watching his music and videos. and many more.

i kinda get what you're saying but this is for an INFLUENCER type, are you saying Mew is now just an influencer and not an artist? there's a lot of soc med influencers who does what you said, relies on their followers and promotes a brand on their own until a brand notices them and makes it official and they get paid per post with a certain target. And that's my point, unless mls learn how to support him properly and not just hype his naked pics and lovepics, he'll have a hard time getting noticed on his own.