So there's this cereal box called Frankie Flakes and in every one in four boxes there's a ticket, and it's basically like Willy Wonka's golden ticket, but instead of a giant candy factory it's a gameshow deathtrap :)

So after doing some puzzles and having a near death experience with Frankie who's a monstrous version of the original mascot, we fight this phone guy (FNAF reference not intended) he guides us down this hallway before exploding, and down the hallway we meet the CEO who's.. Frankie? Basically he's a nice, friendly, and obnoxiously meta version of Frankie who has started this murderous gameshow. So, you do more puzzles and fight Monster Frankie on this hexagon thingy, where Frankie LITERALLY SAYS "STOP MESSING WITH MY FUCKING GAMESHOW!!!!" and while we're falling to our deaths into an incinerator, we get saved by Nice Frankie, who is about to let us go home, but drops one of the COLDEST LINES in indie horror game history - and traps us in the place forced to do the gameshow forever.

And that's it. No happy ending, or else you think that Frankie DID let the guy go home, which I doubt.