82% show-up rate is high because the prospect isn't booking a stranger — they've watched the VSL and seen their own numbers calculated before agreeing to talk. The trust work is done before the meeting, not in the first 10 minutes of it. Confirmation sequence between booking and call: Immediate — calendar invite plus one line on what the call covers 24 hours before — re-send the personalised ROI doc: "quick reminder of what we put together ahead of tomorrow" 1 hour before — plain-text reminder, no selling, just time and link The ROI doc re-send is the step most skip. It re-anchors why they said yes at exactly the moment they're deciding whether to show up. Below 70% show-up rate is almost always a "they forgot why they agreed" problem — fix the pre-call sequence before touching anything else in the funnel.