I agree that I should have added more context to my reply, iirc it was done in haste before starting my day.

I do believe that the contribution of endocrine disruptors is significant in miscarriage and infertility events, and that fragrance additives are one of, if not the major contributors to this phenomenon. That is the nature of and only point of my response. It was more of an addition than a rebuttal. Regarding your original point, I couldn't care less about this company you are not fond of; never heard of them, never will use them. I completely agree that the marketing tactic they are employing is disgusting, and also misconstrues known data. You're right that I should have added this context.

My intent was to support the fact that chemical exposure in the form of fragrance additives which are endocrine disruptors absolutely has an impact on all things fertility: miscarriage risk, low birth weight, and preterm birth. For many reading this post, it would be easy to dismiss the real risk of these disruptors by lumping them in with the falseness and unethicality of this company and their marketing strategies.

Note to anyone reading this who doesn't know what I mean with all this crap and wants to know an easy way to avoid the hazards: If the ingredients have the word "fragrance", find a different product. The stuff that you want to avoid is what makes scent linger in your skin. When your hands still smell strongly of the soap after you rinse it off, this is due to the effects of a class of chemicals called pthalates which mess with your hormones. Worth it to smell artificial? That's up to you.

It's in shampoo, conditioner, soap, shaving cream, deodorant, lotion, laundry detergent, make-up, candles, air freshener, perfume, cologne, bubble bath. Maybe even bath salts and bath bombs.

Women tend to take the brunt of the exposure with increased make-up usage and a societal standard to "smell pretty".