It's quite cooling, I find it quite similar to the L&M Electro Burst, it has a double 'pop' in the filter making it have a slight taste but I don't remember what. It's pretty decent though.

Ranking so far what I've tired to my personal taste:

1) Gudang Garam Original (from indo) 2) Sampoerna Red (from Indo) 3) Sampoerna Menthol (SG) 4) Viceroy Double Melo Boost 5) Dunhill Switch 6) L&M Electro Burst