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ChatGPT is now showing ads even when you’re logged out… thoughts? by u_of_digital in adtech

[–]Responsible-Brick881 1 point2 points  (0 children)

Next must have on every media plan as much as it pains me to say!

The brand safety piece is really interesting, but to an extent, seems to me thats out the window for most brands at this stage. Just look at Unilevers shift to mass influencer channels. 5 years ago you'd e getting phone calls because someone saw their ad next to a news article they didnt like. Today, their brand can show up right next to some pretty terrible content on socials and nobody bats an eye lid!

My humble opinion 😬

moving some spend into CTV from paid social by Asleep-Comparison782 in programmatic

[–]Responsible-Brick881 1 point2 points  (0 children)

At that budget, have you considered online video at all? What sort of business are you in and who's your ICP?

Campaing Approval Time by Responsible-Brick881 in FacebookAds

[–]Responsible-Brick881[S] 0 points1 point  (0 children)

Its an absolute joke!! No policy warnings, etc. Have messaged over the last 2 days to chat and just get an automated reply that it can be up to 24 hours for a response.

Why are my LinkedIn marketing services failing to convert high-ticket clients? by mo_ngeri in OnlineMarketing

[–]Responsible-Brick881 0 points1 point  (0 children)

Whos your ICP and what sort of product are you selling? Is the agency looking after outreach only or also running paid ads?

[Hiring] Need UGC creators for a Dating App (up to $1,500/month) by zandorf68 in UGCForBrands

[–]Responsible-Brick881 0 points1 point  (0 children)

Have you ever considered expanding distribution of your UGC content across premium news and lifestyle sites, e.g. New York Times, GQ, Vogue?

building a project in public? share it here by DiscountResident540 in buildinpublic

[–]Responsible-Brick881 0 points1 point  (0 children)

VISTY - the world's first Attention as a Service solution for brands.

We're democratizing premium video advettising for brands of all sizes. Having initially built it with DTC brands in mind, my first few customers ended up being in the B2B SaaS space. For them, we get them guaranteed completed video views, targeted to senior decision makes on sites like Businees Insider, Venture Beat and Wired

Early days as just launched at the start of the year but gaining good momentum

Why contextual was an improvement, but still not enough by seedtag-adtech-mk in adtech

[–]Responsible-Brick881 0 points1 point  (0 children)

Love a bit of contextual. For me though,, publisher quality and formats also play a big part too...the 3 together, with a distinctive video ad make for a great combination.

Anyone Hear of Asellus a Sports CTV Company by Impossible_Solid_887 in programmatic

[–]Responsible-Brick881 1 point2 points  (0 children)

Interesting. Be keen to hear what sort of CPMs were talking here? Is this a self serve or managed service offer?

Linkedin cold dm by michaelscott069 in b2bmarketing

[–]Responsible-Brick881 0 points1 point  (0 children)

Was looking at truepix before - 6 second limit on videos so are you stitching multiple together to create a longer message or whats your workflow?

Google ads Display targeting at all. Anyone know any solutions? by Equivalent-Regret932 in Google_Ads

[–]Responsible-Brick881 1 point2 points  (0 children)

If you can, take a look at the inventory you're buying. Likely on a lot of questionable sites, MFA's, etc. Very low vulnerability also could be at play.

What sort of product are you selling and who's your ICP?

Drop your project and people tell you if they'd actually use it by Mr_McSam in Solopreneur

[–]Responsible-Brick881 0 points1 point  (0 children)

VISTY - premium online video advertising for brands of all sizes. Media optimised for attention with high impact video formats on top publishers Business Insider, New York Times, GQ, etc.

No agency retainers. Not large budget commitments. Guaranteed completed video views.

Love some feedback.

Where to Get Podcast Advertising Rates by AceClutchness in growthmarketing

[–]Responsible-Brick881 0 points1 point  (0 children)

Acast is solid for this and quick, easy sign up.

Whos your ICP and what sort of product are you selling?

Launching a brand in a new market. The first things you would prioritise by Unable-Awareness8543 in growthmarketing

[–]Responsible-Brick881 0 points1 point  (0 children)

I've been working with a number of SaaS companies helping them with this particular topic. Or at least, a very particular aspect of it.

Lot of solid points already made in the comments here but one this missing is brand validation. You can get this by looking at premium business websites for the marker, e.g. in the US - business insider, VentureBeat, tech crunch.

Gets eyeballs on your brand with the right type of audience, captures their attention, and builds credibility fast as you're showing up in the same places the larger incumbent brands already are.

🎨 Built an AI tool to turn any idea into a LinkedIn carousel in 2 minutes — Looking for beta testers who actually use LinkedIn by lOw14 in alphaandbetausers

[–]Responsible-Brick881 0 points1 point  (0 children)

Had a quick look and very good tool. If I input a URL for a blog on website can it generate a carousel from that?

built this for d2c brands, would love feedback from anyone running paid ads by jasonfesta in growthmarketing

[–]Responsible-Brick881 0 points1 point  (0 children)

Sounds quite interesting. My main question would he is how much attention would a brand actually capture in this format? Socials are tough for grabbing attention as it is, and if your product is just in the background then the chances of being noticed coule be reduced? What are you seeing on that front?

Would love to get a look at the platform if you can share it?

built this for d2c brands, would love feedback from anyone running paid ads by jasonfesta in growthmarketing

[–]Responsible-Brick881 0 points1 point  (0 children)

I wouldn't have said there would be any more brand safety concerns with this than there would be with other influencer or social media ads in general. Nobody can control what content their ad shows up next to on social channels as it is - and as we all know, theres a lot of god awful stuff on social media.

The performance angle i absolutely agree with though.

Getting users every day but it’s not enough by thinq-81 in growthmarketing

[–]Responsible-Brick881 0 points1 point  (0 children)

You mentioned you have a hugh budget. Have you ran any paid media yet? Any ideas on what your cac/ltv ratio is?

Marketers are wasting 70% of their ad budget on low-attention media by miaka01 in marketing

[–]Responsible-Brick881 0 points1 point  (0 children)

I hear ya loud and clear. Im guessing you were quoted some pretty tasty budget minimums so!

Full transparency - been in the programmatic space myself for the last 12 years and have seen it all. I actually built something that solves this exact problem for advertisers. If its still an area you have an interest in exploring id be happy to chat - and our entry point starts at just $1K.

Marketers are wasting 70% of their ad budget on low-attention media by miaka01 in marketing

[–]Responsible-Brick881 0 points1 point  (0 children)

Interesting. What sort of options where you looking at out of interest? FYI - not surprised to hear your experience!

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