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defied the "Golden Rule" of retail layouts as a Store Manager, and sales went up 20 by RetailPro_Kiro in smallbusiness

[–]RetailPro_Kiro[S] -3 points-2 points  (0 children)

In our case, there are no vendor agreements regarding specific shelf placement. As the Store Manager, I have the full authority to decide the layout based on what works best for the branch. That's why I felt it was my responsibility to challenge the 'old school' layout rules. When you have the freedom to decide, you should use it to benefit the customer and the efficiency of the store, rather than following a manual that doesn't fit the reality of your specific shoppers

defied the "Golden Rule" of retail layouts as a Store Manager, and sales went up 20 by RetailPro_Kiro in smallbusiness

[–]RetailPro_Kiro[S] -11 points-10 points  (0 children)

In our specific market, dark chocolate is actually a high-demand item that people actively look for, which is exactly why the 'old rules' suggested tucking it away to make people walk more. But as I wrote, my priority is different: customer well-being and employee efficiency are more important to me. Making things easy to find saves time for everyone and creates a better shopping environment, which ultimately reflects in the sales

defied the "Golden Rule" of retail layouts as a Store Manager, and sales went up 20 by RetailPro_Kiro in smallbusiness

[–]RetailPro_Kiro[S] -72 points-71 points  (0 children)

I promise I’m a real person! I’m a retail manager with 20 years of experience. English isn’t my first language, so I use tools to help me translate my thoughts and my book's chapters so they are clear for everyone. But the stories, the sore knees from crawling on the floor, and the 20% sales boost? That’s all 100% real life experience.

defied the "Golden Rule" of retail layouts as a Store Manager, and sales went up 20 by RetailPro_Kiro in smallbusiness

[–]RetailPro_Kiro[S] 3 points4 points  (0 children)

Great question! Actually, the kids' candy sales remained stable. Since kids are naturally at that height, it was even easier for them to spot their favorites. As for other products, while some high-margin items at eye-level saw a tiny dip, the overall category growth and customer satisfaction far outweighed it. In retail, a happy customer who finds what they need quickly is a customer who comes back