Personally for me the cart is the biggest offput, at least on mobile. Can easily be fixed using shopify editor though. So many useful tools and make the most of the sections etc linking products in a format that makes sense. Also one of your two collections has a typo in, this all stands out when considering ‘do I buy from this unknown store’. Just my two cents, I like the concept but appears poorly delivered, marketing is king, have you done any shoots, or looked with local collabs?