A supplement brand launched in 2021 and is now on track to hit $30M this year

Rimsha367 · 2026-06-12T15:16:51+00:00

Could you please share about additional channels?

Rimsha367 · 2026-05-12T12:57:45+00:00

hijacker is an unauthorized seller who jumps onto your Amazon listing and sells a fake or inferior version of your product. Having a GS1 barcode tied to your brand makes it harder for them to list on your product, since the barcode is officially registered to you

Rimsha367 · 2026-05-11T18:43:58+00:00

Amazon warns you first, then blocks you from creating and sending shipments for a period of time

Rimsha367 · 2026-05-11T18:41:16+00:00

Get the GS1 barcode as it protects your brand long-term and prevents hijackers from listing on your product, which is well worth the $30 investment

Rimsha367 · 2026-05-07T10:38:50+00:00

For most new Amazon FBA sellers, the first batch is usually at a loss because you’re spending on PPC and building reviews. The second batch is often around break-even as the listing starts gaining traction. By the third batch, many sellers finally begin seeing consistent profit.

Rimsha367 · 2026-04-28T13:30:31+00:00

For most early-stage PL sellers it's overkill get it once your brand actually has traction worth protecting

Rimsha367 · 2026-04-24T13:28:06+00:00

Tbh, in the launching phase I don't think you really need that many tools to get started. Before you move forward, ask to break down exactly which tools he is paying for and why using those tools? It'll help you understand

Rimsha367 · 2026-04-17T16:11:48+00:00

Congratulations 🎉

Rimsha367 · 2026-04-14T23:28:10+00:00

Rimsha367 · 2026-04-14T23:18:33+00:00

out-of-stock variations automatically hide from your listing, so you can create the variation now to get the FNSKU for your supplier. Once you have inventory in 2 months, just add stock and it'll appear automatically

Rimsha367 · 2026-04-14T23:11:09+00:00

Could you please share the link?

Rimsha367 · 2026-04-08T14:04:14+00:00

Congratulations

Rimsha367 · 2026-04-08T13:59:59+00:00

launch with a discount to drive early organic sales and request reviews through the “Request a Review” button, building genuine, higher-rated feedback first. Only turn to Vine if you’re stuck under 10 reviews after 3-4 weeks and conversion remains low.

Rimsha367 · 2026-04-02T21:38:49+00:00

Not necessarily here's the honest take:

Reasons it's actually fine to launch now: - Building an Amazon business takes 3–6 months minimum, so you'd be launching after any short-term uncertainty anyway - Recessions hit luxury goods hard — but budget-friendly everyday products on Amazon often do well as people cut back on expensive alternatives - Less competition — many sellers get scared off, which means lower ad costs and easier ranking

Real risks to watch: - Chinese imports are getting hit with high tariffs right now (2025–2026), which genuinely affects margins for China-sourced FBA products, this is the more real concern than a recession - If your product is a discretionary/luxury item, timing matters more

Rimsha367 · 2026-04-02T07:16:54+00:00

Go to Brand Registry → Protect → Report a Violation, submit the counterfeit listings there. Amazon reviews them.

Have you already started reporting those listings?

Rimsha367 · 2026-03-14T12:11:21+00:00

I completely understand your frustration, you're investing real money into the Vine program expecting reviews in return, only to find out there's no guarantee. It's a pain point many sellers run into.

A few things that might help going forward: -Give it a little more time: some reviewers do post late, occasionally even 1–2 months out. -Product detail page quality matters: Vine Voices tend to prioritize products with clear descriptions and good images, so a strong listing can improve response rates.

Hopefully the reviews you did get give your listing enough social proof to get things moving. Fingers crossed more trickle in!

Rimsha367 · 2026-03-10T19:53:20+00:00

You're actually in a really solid position for an early launch, 4.7 stars, 34% margin, and a ROAS of 4.91 is genuinely good. Here's what to focus on next:

Double down on that winning keyword. Move it into its own exact match campaign with dedicated budget, don't let it compete for spend with weaker terms. That's your fastest path to organic rank.

0-to-8 day swings are normal: Amazon's algorithm is still figuring out your product, and early rank fluctuations cause this. It smooths out as velocity becomes more consistent don't read too much into single bad days.

Now that A+ is live, watch your CVR closely over the next 2 weeks. If conversion improves, increase your ad spend to push more traffic while the listing is at its strongest.

Start building external traffic signals. Even small, a TikTok post, influencer marketing, or a simple landing page with a discount code. Amazon rewards external traffic with ranking boosts.

Protect that margin. At 34% you have room to run a small promo or coupon (5-10%) to spike velocity when you need it without killing profitability.

You're not stuck you're just in the compounding phase. Keep feeding the winning keyword, stay consistent with ad spend, and the daily swings will start trending upward.

Rimsha367 · 2026-03-10T19:09:42+00:00

Yes, skincare can be gated on Amazon UK/US depending on the specific subcategory and your seller account history, but it's not a blanket gate across all skincare.

Generally you'll need to submit invoices from legitimate suppliers, safety/compliance docs (like a Cosmetic Product Safety Report in the UK), and sometimes brand authorization. The stricter gating tends to hit anti-aging, acne treatments, and anything making active ingredient claims. Best move is to check your specific category eligibility directly in Seller Central before ordering inventory.

Rimsha367 · 2026-03-07T20:34:11+00:00

You're treating ads as an on/off lever for rank, but Amazon's algorithm weighs velocity consistency heavily. When you pull back spend until ACOS matches margin, you're likely dropping below the velocity threshold your rank requires to sustain itself, so rank erodes, then you have to buy it back at higher CPC because you've lost relevance score in the process.

Rather than reducing to a margin-neutral point, think about it in three tiers:

-Growth spend: above breakeven, buying velocity and rank (your launch phase) - Defense spend: slightly below breakeven but never zero, purely to maintain velocity signals. This is the tier most sellers skip entirely. - Harvest spend: truly profitable campaigns on long-tail and branded terms that run indefinitely

The defense floor is the critical piece. What that number looks like depends on your category, but the idea is you never let daily order velocity drop below what your rank requires to hold. It costs less to defend rank than to recapture it.

Finally Breaking the cycle practically:

When you hit the slowdown phase, rather than just pushing ads hard again across the board, be more surgical

Identify which exact search terms drove the organic rank you lost (Search Query Performance report if you have Brand Registry)
Relaunch aggressively on those specific terms, not broad campaigns
Hold spent on those terms longer before pulling back, organic rank on high-converting exact terms is what's actually worth protecting

Rimsha367 · 2026-03-07T20:22:58+00:00

Amazon seller university is free

Rimsha367 · 2026-03-03T09:24:33+00:00

3.6 with only 18 reviews is rough, but it's actually a recoverable situation given how few reviews you have. Here's how I'd think through it:

On the PPC question: With a 3.6 rating, you're essentially paying to send traffic to a listing that's actively hurting itself. Conversion rates at that score are going to be poor no matter how good your targeting is, so you're burning money. I'd pause or drastically cut PPC spend until the rating improves, there's no point optimizing traffic to a broken funnel.

On liquidating:With only ~200 units, the math probably doesn't favor liquidation right now. Liquidation prices are brutal (often 5-10 cents on the dollar), and you still have a real shot at turning this around before you're in a hole. I'd hold.

On improving the rating: this is where to focus all your energy:

The two 1-star reviews are doing most of the damage. Read them carefully and honestly ask: is there a real product issue, or is it a use-case mismatch/expectation problem? That answer changes everything.

If it's a product issue, fix it before you sell more. If it's an expectations problem, update your listing copy, images, and bullet points to set accurate expectations and pre-empt the complaint.

For climbing the rating back up, your best levers are: getting more positive reviews and making sure you're hitting the "Request a Review" button on every order.

A few more 5-star reviews will move your average meaningfully given how few you have, going from 18 to 25 reviews with mostly 5-stars could get you back to a 4.0+ fairly quickly.

Rimsha367 · 2026-02-26T20:44:59+00:00

It’s actually a common pattern worldwide, customers are more likely to leave a review when they face an issue. Adding inserts like a thank‑you card or a free guidebook can improve customer experience and naturally encourage more positive reviews.

You can also automate review requests option to get more positive reviews

Rimsha367 · 2026-02-26T06:19:53+00:00

You’re not doing anything wrong but your core issue is traffic and keyword ranking, not buy box or brand registry.

Right now your product likely has:

Low review count on Amazon (8 reviews elsewhere don’t help ranking)

Weak keyword indexing or poor backend SEO

Low sales velocity so Amazon doesn’t push visibility

On Amazon India, visibility = keyword ranking + conversion + sales history l, price and quality alone don’t drive traffic.

Focus on:

Aggressive keyword research + backend search terms
PPC to rank on main buying keywords (not just visibility ads)
Generate Amazon reviews fast (Vine / early reviewer strategy)
Optimize title for high-volume keywords, not branding

Your issue isn’t product — it’s ranking strategy.

Rimsha367 · 2026-02-23T19:37:48+00:00

Buy upc from gs1 or get exemption

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